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Tuesday, June 24, 2014
Student Essay - Advertising aimed at children and young teenagers under 16 should be banned. Do you agree? – by Kim Sung Won, Year 11, Sayfol International School
Advertising aimed at children and young teenagers under 16 should be banned. Do you agree? – by Kim Sung Won, Year 11, Sayfol International School
Advertisements are everywhere all the time. Our children live their lives surrounded by uncontrolled advertisements. There are many types of commercials. There are strong, interesting, impulsive or informative types of advertisements shown everywhere. I think that uncontrolled promotions are dangerous to our children. Therefore, I believe to a large extent that advertising aimed at children and young teenagers under 16 should be banned.
Firstly, children cannot control their desires. They will waste all their pocket money on useless things. Commercials aimed at children will seem very interesting to them but makes them impatient to open their purses to purchase the thing being promoted. Children don’t know the value of money. The pocket money obtained from their parents is much more valuable that they think. Money doesn’t grow on trees. Parents have to work hard to earn the money but children don’t know that and spend money carelessly. Therefore, advertising aimed at children and teenagers is very dangerous.
Secondly, children are gullible. They are not mature enough so they believe everything they see or hear. Commercials always give attractive information and explanation about a product. However, our children will accept everything they see or hear without much thought and harass their parents to buy the things for them. Children are not mature enough to think discriminatingly so they will make mistakes. Advertising gives a lot of misleading information. However, children cannot differentiate between truth and deception. They do not consider the disadvantages of the products in the commercials.
Some people argue that being exposed to advertisements will teach children to think more discriminatingly. It is true that commercials give us a lot of information - some true and some not. Children and young teenagers can learn to sort this information. As a result, children will grow up more quickly and become more mature. Their thoughts will become deeper. While this is true, I still believe that uncontrolled advertising is dangerous to children and young teenagers.
In conclusion, I don’t think companies should be allowed to advertise to children and young teenagers. They will waste a lot of money as they are too young to think deeply. No doubt commercials give us a lot of information and provide children a chance to mature more quickly but the disadvantages definitely outweigh the advantages.